REthink Engine™

The Standard Features you Need Coupled with the Flexibility you Desire

Begin selling more effectively with features proven to attract shoppers and turn them into buyers. The REthink Engine™ is a full-service eMarketing solution which was built with one purpose in mind, providing wine industry participants the tools necessary to boost their direct sales. The platform itself delivers all of the features you need to make your direct program a success:

  • Robust eCommerce Shopping Cart: Our shopping cart includes everything you need to facilitate an effective eCommerce program, including merchandising, invoicing, payment, and account management, order tracking, and automated email controls.
  • Active Product Development Roadmap: Changes in the regulatory environment and online community are reflected in our development roadmap. We monitor and react to the changing landscape by adding the new functionalities necessary to keep you current.
  • CMS Publishing: Easily manage static store content such as category pages, winery information, images, documents, recipes, news, and events from within our Content Management System and publish directly to the web.
  • Wine Club Tools: Gain control of your wine club and memberships with our exhaustive feature set including items such as advance notification of expiring cards, batch processing and order settlement, pre-processing email notifications, pending pick-up notices, vacation holds and more.
  • Customer Relationship Management: The REthink Engine™ provides numerous ways to view your customer order and purchase history and demographic information. This allows for more flexibility in marketing and gives you the ability to interact with customers on a personal level.
  • Compliance: The IBG REthink Compliance™ tool is a web-based service that automates direct-to-consumer shipping compliance for US wine producers and retailers. A seamless flow of customer and order data from the REthink Engine™ to REthink Compliance™ enables point-of-transaction compliance checks and automated reporting.
  • Allocation Tool: The IBG Allocation Tool allows you to offer pre-releases, increase exclusivity, and generate considerable consumer interest in the availability, ownership and prestige of your wines. Our tool saves time and money, works in real time and helps you gain greater insight into and knowledge of your most valuable customers.