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Direct-to-Trade

Sell Directly to the Trade via Your Own Website

IBG’s Direct-to-Trade program provides an innovative and fully compliant solution to the challenges of wine distribution in the U.S. today. Our virtual distribution platform allows you the ability to sell directly to restaurants and retailers, in the same way you sell to consumers – online or via phone, in a direct engagement. Never before has there been such a program, providing an opportunity to gain access to new markets and grow direct sales legally, efficiently and effectively.

The Benefits of Direct-to-Trade

• Access to nearly 50% of the U.S. Wine Consuming Marketplace: IBG’s proprietary, patent-pending system makes selling direct legal in 12 states: AZ, CA, CT, DC, FL, IL, NY, OH, OR, WA, and WY. We continue to evaluate new opportunities and will expand the number of states open for Direct-to-Trade sales in the near future.
• Control of Your Brand Message: Direct interaction with each trade account allows you to present your story, your winery, and your wines with consistency and integrity.
• Increased Market Share and Brand Awareness: Selling Direct-To-Trade allows for easy and quick market penetration, both economically and effectively increasing account placements and consumer exposure.
• Control of Your Wine Offerings: You are in full control of the wines you sell, in the states and trade accounts you target, and at the price you set. The Direct-to-Trade program delivers increased margins versus the 3-Tier distribution model.
• Efficiency in Expanding Your Markets: Now, reaching a market is an email or a phone call away; imagine touching hundreds of qualified accounts in a matter of minutes.
• Increased Sales Volume: Increased market access and streamlined order placement allows you to collect detailed account sales histories, strengthening marketplace knowledge and trade direct relationships to effectively move more wine.

Getting Started with IBG’s Direct-to-Trade Program

Whether you use the Direct-to-Trade program to market wine to trade accounts that you are already familiar with, or to reach new accounts through IBG’s trade outreach initiatives, our Virtual Distribution program will provide greater access and increased control over your brand and product offerings; all resulting in more sales volume.

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