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Marketplace

IBG’s Wine Revolution™ Trade Marketplace Leverages Technology to Provide Market Access

Wine REvolution™ is a marketplace program which employs IBG’s Direct-to-Trade Model to unite wine suppliers with trade buyers. By filling in gaps and providing access to wines that local consumers will find unique and noteworthy, Wine REvolution™ works to complement existing distribution networks. We do this using patent-pending license verification technology which provides qualified purchasers with access to a rapidly expanding portfolio of wines.

Potential purchasers may preview the selection available via Wine REvolution™ at any time, for quick access to information such as new releases, state availability, or product details. In order to view wholesale volume pricing, registration and/or sign in is required. Once our technology has verified a valid license, qualified purchasers may browse and order from a large selection of premium wines they may not otherwise have access to in their local market.

Wines are effectively purchased direct from the source, with orders routed electronically through the traditional three tier distribution system as required. Consolidation of inventory at a central location allows for cost effective distribution of orders containing multiple brands.

Direct-to-Trade Sales in 12 States or Over 50% of the Wine Consuming Market

The Wine REvolution™ program is currently available in twelve states: AZ, CA, CT, DC, FL, IL, NY, OH, OR, VT, WA, and WY. We continue to evaluate new opportunities and will expand the number of states open for direct-to-trade sales in the near future. The following identifies those states currently open for IBG’s Direct-to-Trade Program, those identified for future inclusion in the program, as well as those states to which direct sales are prohibited by state law.

Interested in selling your wines in our Trade Marketplace? Become a Winery Participant today!

As a Winery Partner, the Wine REvolution™ Program and IBG’s direct-to-trade efforts provide you direct access to markets, trade accounts and consumers in nearly 50% of the U.S. wine consuming marketplace. Our solution provides an easy, fully compliant and secure method for the trade to purchase high quality, limited availability or allocated wines. Our patent pending system was first approved in New York in 2006 and is the only system to include license verification for the purchase of wine via eCommerce transactions. Over 85 participating wineries actively leverage the system to grow trade direct sales and strengthen trade interest in their wines.

Benefits of Participation

Access: to new Markets and Trade Accounts

• Access to markets, trade accounts and consumers in nearly 50% of the U.S. wine consuming marketplace
• 12 states now open for direct distribution, with more on the way
• IBG is actively engaging U.S.-based, on- and off-premise trade accounts, providing market lead opportunities for wineries participating in our direct-to-trade outreach initiatives.

Control: Over Brand Messaging and Relationships

• Manage your brand message with consistency and integrity.
• Control the wines you sell, your wholesale prices, the states and type of trade accounts you wish to target and create a relationship with.

Sales: Boost not only Revenues, but Profitability as well

• Increased margin opportunity on every sale
• Increased efficiency in expanding market reach, touching hundreds of accounts in a matter of minutes
• No need to manage collections: Payments and reporting are managed on a timely basis through a third party escrow partner
• Increased depletion opportunity
• The only fully compliant system to include license verification
• IBG’s network of partners provides monthly invoicing and reporting to ensure legally compliant shipments.
• IBG’s virtual distribution program is the only system in the U.S. that is approved by both state and federal authorities to allow direct transactions between wineries and trade accounts.

How It Works

IBG’s Direct-to-Trade Program provides an innovative and fully compliant solution to the challenges of wine distribution in the U.S. today. Our virtual distribution platform allows wineries to sell direct to restaurants and retailers, in the same way they can to consumers – online or via phone, in a direct engagement. Never before has there been such a program, providing wineries an opportunity to gain access to new markets, and grow direct sales legally, efficiently and effectively.

IBG’s fully-compliant, patent-pending license verification system ensures that only those trade accounts appropriately licensed by their state authorities are approved to buy wine direct. Once verified, trade accounts can browse the wines available to them for direct shipment, and make a purchase. The transaction instantly passes through all compliance and legal checks, processing for fulfillment in a matter of minutes.

Our primary goal is to connect wineries and the trade for greater access and increased profit.

For more information on becoming a Winery Partner in our Wine Revolution program, contact us today at 1-888-819-3993 or dtt@winerevolution.com.