Email Tool
Dynamic Reporting and Email Features Allow you to Market to your Clients Based on Valuable Information Gained by Looking at Purchase History
Using our advanced customer query options, targeted lists can be generated and packaged for use in highly effective email campaigns. We offer two options for use in those campaigns: our own email marketing tool or third party integration with Vertical Response.
The IBG Email Marketing Tool Includes:
- Email templates styled to reinforce your branding efforts
- Text or HTML options
- A customizable “from” address
- The ability to view and edit text in all auto-response emails
- The option of easily sending test emails prior to launching a campaign
- An archive of all sent emails with the option of viewing recipients and bounce statistics
- A tool to aid in cleaning bounced addresses
Vertical Response Integration offers professional email creation tools, high-quality deliverability and superior metrics:
- Filtered lists are exported to Vertical Response’s platform for future management and outreach and stored there for free, regardless of your email frequency.
- Stats: Campaign stats (including emails sent, opened, bounced, reopened, forwarded, clicks, and unscribes) are available in both the REthink Engine™ and Vertical Response.
- More detailed information including most popular links and an ROI calculator is available via Vertical Response.
