Company Information

Facilitating Direct-to-Market Wine Sales

Founded in 2002, IBG™ is the leading provider of direct sales technology and services to the wine industry. As the wine industry`s only fully integrated direct-to-market solution, IBG provides wineries, retailers and wholesalers with eCommerce technology, compliance tools, logistics solutions and state-of-the-art shipping services that deliver access to new markets, consumers and products.

eCommerce: Online Stores Designed to Sell Wine

Our eCommerce platform, the REthink Engine™ enables wineries to market directly to consumers and the trade in states open to direct shipment. We help manage the total buying experience, from customer acquisition to club and relationship management via a platform which was built specifically to handle the many regulatory requirements of the wine industry.

Each new release of our software is built on the idea of “Power vs. Complexity”. Our mantra is to use technology to remove market complexities while at the same time providing clients with powerful tools which enable them to aggressively pursue savvy wine buyers. We have removed the barriers which have historically made the direct channel cost prohibitive, such as state restrictions, age considerations, sales tax, and compliance checks and reporting. Our ability to deliver a fully integrated winery-focused solution continues to earn us recognition as a market leader.

Marketplace: Helping Suppliers Maximize Sales across Multiple Online Channels

Our Marketplace Program leverages technology to provide market access. For suppliers this means access to buyers and markets not available through current distribution. For consumers and trade buyers it means access to boutique, limited production, and limited distribution wines – products that do not typically find their way into local markets.

Fulfillment:  State-of-the-Art Facilities and Maximum State Reach

IBG Fulfillment™ was founded in May 2001 by wine industry, technology, and transportation veterans to solve the complex business problems associated with the interstate sale and distribution of wine. The company has developed proprietary fulfillment systems that enable fully compliant consumer-direct shipping in up to 45 states. Orders are fulfilled from a fully automated, climate controlled, 150,000 square foot facility, with demonstrated pick/pack/ship accuracy of 99.9%. In addition to winery direct capabilities, a fully enabled 3-Tier logistics model provides expanded market reach opportunities to wineries, importers, and retailers alike.

Compliance:  Transactional Checks and Reporting Included

REthink Compliance™ is a comprehensive compliance solution designed to meet the needs of U.S. wine producers, wholesalers, and retailers in managing their direct shipping efforts. REthink Compliance™ includes a suite of services, do-it-yourself licensing tools, and technology solutions to power point-of-purchase compliance checks and automated direct ship reporting. What’s more, full integration with our eCommerce platform for point-of-transaction compliance checks and automated reporting are available at NO ADDITIONAL CHARGE to our eCommerce clients.